Googles adding of a descriptor to the Business Name in Places and its + Local Business page means many people will be updating this field.
Have you had issues with your Places entry being merged with other businesses in the past?
One scenario is where your business name is similar to another one.
Another is where there is a close by business with the same Category.
Whilst adding the descriptor to the business name should not affect this issue it may be a good time to consider these past problems and do a bit or re-branding or if you like better discrimination.
Google started of by collecting free data from the web and then merging similar data together in order to create a free listing for each entity it identified. This is not a perfect process and extra significant words in a business name can reduce these problems.
Always before settling on a business name try searching for it in your location to make sure there is no similar result shown up.
A simple example is where several family businesses are run out of one home or unit and each has the family name as a common word.
Another is where Google's hash key it creates for your words is the same as for another nearby business. I have seen a made up word in a name be associated with an abortion clinic in this way.
When Googles algorithms merge the data they find off the web they often simply look at the text and do not consider the context. Listings with an address containing the word 'lodge' have a Category 'Holiday Park' added to the merged listing, even when the Places categories are totally different.
So adding more differentiating details about the business in the Places description and in more generous web directory entries can reduce these merge or classification problems.
Google have belatedly embraced Semantic Web technology where the meaning of your content is assessed. Writing with meaning rather than simple keyword stuffing will help to differentiate your Places and matching web directory data making for a better merge experience.
So if you are going to add the single descriptor to the business name you have, just review your Places entry and web directory data at the same time.
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